How are you going to hit your revenue objectives in 2025?

We've spoken to 100s of SaaS and Software companies about the challenges that their revenue teams face.

What we learned is that there were common challenges, and if you're a leader in Sales, Customer Success or are responsible for overseeing RevOps and SalesOps in a SaaS company (particularly if your sales are primarily B2B) this could be very interesting indeed.

• They say that if their sales team had specific insights about their prospect's usage of their SaaS products then they could close more deals.
• They also say that if only their reps knew how customers actually use their SaaS product then existing customer accounts could be expanded more easily.

Sadly, most revenue teams are in the dark and without actionable information and insights, revenue facing teams don't really know who to engage with, when, and about what - and this is in light of what all sales and cs teams fundamentally get up in the morning to do: get deals done and lock in more revenue.

The last few years has seen the rapid rise of customer success platforms as a segment serving the B2B SaaS sector, solutions are more focused on addressing churn and general health scoring than the purer subject of guiding customer facing reps to do the very things that will move the sales performance needle by closing new deals and account expansion deals.

As a B2B SaaS company....

• What if your sales team could see how their prospects are using your SaaS product?
• What if reps could see if prospects are making progress with their assessment of your offering?
• What if your CS team could be led straight to account expansion opportunities?
• What if your renewals team could be given super early warnings of at risk-accounts?

The SaaS companies we have spoken to say these things will make a significant difference to their ability to hit sales targets and lock-in more revenue.

Compare that to many more bloated platforms that tend to health-score and provide a huge amount of information that might barely get looked at. What do you need and not need in order to increase sales performance? Does the ROI on many of the existing CS platforms such as Gainsight or Churnzero justify the cost for you? And what about your new business sales departments and teams?

It's no wonder companies get disillusioned with analytics tools that (1) don't give actionable insights, and (2) don't deliver what's needed to the right people.

It's unlikely you've heard of Zengain quite yet, but it's a platform specifically designed to empower your sales and CS teams to deliver more revenue, by delivering upon what SaaS companies have said they need. A precision set of tools that get the job done, not a swiss-army knife with lots of unused blades like other platforms.

With a small investment of time you can discover if Zengain will supercharge your 2025 revenues.

If this is a topic that interests you, we're going deeper with this research as part of a Zengain beta program, working directly with B2B SaaS companies to increase their revenues.

You can express your interest in the Zengain Beta Program here - it starts in January 2025.

By putting your name down we'll ensure you get all the very latest information about Zengain, so don't miss out, things are moving fast!